Rebel by the Group of Simple Japanese～シンプル族の反乱
Oct 14th 2010 23:16
Japanese young people are buying less material such as cars, motorbike, and brand-name clothes.
Instead, they tend to buy plain clothes such as UNIQLO〔URLhttp://www.uniqlo.co.jp/〕 and Mujirushi Ryohin[http://www.muji.net/].
One of the reasons is that their disposable income has been decreasing sharply because of the prolonged recession that followed the collapse of the economic bubble of the 1990s.
The other reason is that they live in an age of material abundance.
According to Abraham Maslow, five hierarchically arranged human needs exist: Biological and Physiological needs, Safety needs, Belongingness and Love needs, Esteem needs, and Self-actualization.(http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs)
Japanese young people have been satisfied about low-level needs such as Biological and Physiological needs and Safety needs.
Therefore, they have high-level needs such as Belongingness and Love needs, Esteem needs, and Self-actualization.
They seek meaningful life and meaningful work.
If you work with them, you should give them meaningful goal and motivate them.
Instead, they tend to buy plain clothes such as UNIQLO〔URLhttp://www.uniqlo.co.jp/〕 and Mujirushi Ryohin[http://www.muji.net/].
One of the reasons is that their disposable income has been decreasing sharply because of the prolonged recession that followed the collapse of the economic bubble of the 1990s.
The other reason is that they live in an age of material abundance.
According to Abraham Maslow, five hierarchically arranged human needs exist: Biological and Physiological needs, Safety needs, Belongingness and Love needs, Esteem needs, and Self-actualization.(http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs)
Japanese young people have been satisfied about low-level needs such as Biological and Physiological needs and Safety needs.
Therefore, they have high-level needs such as Belongingness and Love needs, Esteem needs, and Self-actualization.
They seek meaningful life and meaningful work.
If you work with them, you should give them meaningful goal and motivate them.
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These days, Japanese young people are buying less material such as cars, motorbike, and brand-name clothes.
One reason for this is that their disposable income has been decreasing sharply, due to the prolonged recession that followed the collapse of the economic bubble of the 1990s.
Another reason is that they live in an age of material abundance.
According to Abraham Maslow, five hierarchically arranged human needs exist: biological and physiological needs, safety needs, belongingness and love needs, esteem needs, and self-actualization.(http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs)
Young Japanese people have already satisfied low-level needs such as biological and physiological needs, and safety needs.
Therefore, they have turned to satisfying high-level needs such as belongingness and love needs, esteem needs, and self-actualization.
They seek a meaningful life and meaningful work.
If you work with young Japanese people, you should give them meaningful goals to motivate them.
That was an interesting read, thank you! I studied Maslow's hierarchy of needs last semester, when I studied marketing.
Just as a side-note: "belongingness" isn't a common word; it is used more often in psychological or scientific contexts such as this. In everyday life, it is more common for people to say something like "I feel like I belong" or "It looks like she fits in really well".